Six stages, one product.
The argument the spectrum makes is simple: every other vendor forces a migration when you cross a stage boundary. Orbit Sales doesn't. The same data, the same App, the same integrations grow with you.
Stage 1 — Solo
One person, one phone. Visit form.
Stage 2 — Markets
A circuit of markets is a route. Route across markets.
Stage 3 — Mixed D2C + B2B
First wholesale retailers. Wholesale order pages.
Stage 4 — DSD
Drivers logging feedback. DSD form + dispatch.
Stage 5 — Established field sales
Multi-rep B2B cycle. Multi-rep route plans.
See for established field sales →
Stage 6 — Enterprise
Hundreds of reps. SSO / scale.
Stage 6 (enterprise) is named on the spectrum because we've already shipped a field-sales App for an enterprise customer running at this scale — hundreds of reps, tens of thousands of stores. The architectural-ceiling claim isn't aspirational. The current build is better than what they were running.
The middle is genuinely underserved.
Established field-sales tools target the right edge of the spectrum and ignore everyone smaller. POS and e-commerce tools target the left edge and don't understand wholesale, routes, or reps. The middle — small e-commerce plus a few retailers, growing into delivery-sales and beyond — is where most of the businesses we work with actually live. The Mila Earth and Bob The Dog beta confirms two different real businesses living in that middle right now.
What this enables.
Because one product spans the whole spectrum, you can run the integrations the way you actually want to. Shopify or WooCommerce stays the source of truth for products. QuickBooks keeps the books. Mailchimp or Brevo keeps the lists. Square or Authorize.net handles payments. Orbit Sales feeds them and reads from them — it doesn't replace any of them.
That's not a feature. It's the only way a single product can span the whole spectrum.