Mila Earth is a specialty consumer brand with a growing farmers' market presence and an active affiliate network. Most of the affiliate program, marketplace, and checkout work in Orbit Sales today came directly out of building with them.
What they needed
- An affiliate program that paid out cleanly to a real network of partners — not a coupon-code spreadsheet.
- One installable App for both casual word-of-mouth referrers and full-time affiliates building a business off the brand.
- WooCommerce as the source of truth for products, customers, and orders, with reliable two-way sync.
- Mailchimp lists, contacts, and opt-in status linked to actual D2C customers — not duplicated and out of date.
- Square at the table for in-person sales, the same catalog feeding both channels.
What we built with them
- The Affiliate App. Shareable referral links, native share to whichever Apps the user has installed, commission history, store credit issued as discount codes, and a read-only view of the orders each affiliate drove. The same App serves a customer who shares the store with a friend once and an affiliate who builds a business promoting it.
- The marketplace and checkout flow for D2C buyers, with Square Web Payments tokenizing card details in the browser and the order landing in WooCommerce.
- Deeper Mailchimp integration — not just contact sync, but per-customer linkage to opt-in or unsubscribe status, with tags applied based on actual purchase behavior.
- The shared discount + commission engine that drives both their affiliate payouts and Bob The Dog's retailer program.
The shape it replaces
- Spreadsheet-tracked affiliate payouts.
- A separate "referral platform" subscription that wouldn't write back into WooCommerce.
- Mailchimp lists a customer could leave through the website but stay subscribed to in the actual ESP.
- Hand-tracking which affiliate drove which order.
Status
Running in beta. Real customer outcome numbers will land here as they're confirmed.